Deke Hooper, diDNA’s founder and CEO, Joins Prebid.org Publisher Task Force
ORLANDO, FL-diDNA, a leading full-service advertising solutions provider for the publisher ecosystem, has just announced that its founder and CEO, Deke Hooper, has joined Prebid.org’s Publisher Task Force. Prebid.org is the premier organization designed to ensure and promote fair, transparent and efficient header bidding across the industry. The Publisher Task Force will help promote the implementation of Prebid and resolve challenges in the programmatic advertising industry.
“I’m looking forward to participating in such a meaningful task force that directly impacts the publisher community. By joining the Publisher Task Force, diDNA will work shoulder to shoulder with other industry leaders to help drive the programmatic advertising industry forward,” said Deke Hooper, Founder & CEO for diDNA. Additionally, Hooper is also active on many other Prebid committees that provide leadership and guidance to the entire industry.
“We are thrilled that Deke has joined us. His expertise in the industry coupled with his willingness to work together to solve important industry challenges makes him a perfect fit for our organization. A community approach is the best path forward to support Prebid’s implementation and evolution.” said Bret Gorsline, Chair of Prebid Server Committee.
diDNA, based in Orlando, FL, was founded in 2016 and is one of the world’s leading full-service advertising solutions providers for the publisher ecosystem. diDNA’s ad management platform optimizes digital inventory, taking a holistic approach to maximizing ad revenue through its core ad technology, with access to 70+ premium demand partners.
To date, the company works with over 25,000 publishers, providing automated tools, hands-on management and a product suite designed to empower and instantly increase revenue for everyone within the publisher and advertising community. diDNA prides itself on developing a “culture of no competition” to foster strong industry relationships, thus quickly becoming the bedrock of the publisher advertising world.
Formed in September of 2017, Prebid.org is an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across the industry. Funded by dues-paying members, it manages the open source projects Prebid.js, Prebid Mobile, Prebid Server, Prebid Video, Prebid Native, and others. Prebid.org is open to all companies who are part of the programmatic ecosystem, from ad tech vendors to publishers and others.