diDNA Joins Prebid.org to Share Expertise, Promote Prebid Implementation and Amplify its Commitment to an Open Advertising Ecosystem

July 7, 2020

Orlando, FL-diDNA, a leading full-service advertising solutions provider for the publisher ecosystem, has just announced that it has joined Prebid.org. The organization was formed to bring together AdTech industry leaders in order to promote a fair and transparent header bidding across the industry. The Prebid.org community has over 100 members who oversee and fund the development of Prebid technology-offering solutions for web and mobile apps. It also provides the companies with strong support from market-leading publishers, buyers and technology providers.

In 2017, Prebid solved the fundamental challenge of providing an independent solution for header bidding. Today, Prebid offers granular insights to publishers, and provides the ability for users to work closely with exchanges, buyers, and other publishers on the future of ad tech. “We are thrilled to have joined the Prebid.org family, as one of our core values is to foster a collaborative culture that will uplift the entire publisher ecosystem. Both diDNA and Prebid.org are organizations that believe in complete transparency-providing an open format that easily integrates with other technologies and provides access to multiple ad sources. Both organizations are committed to supporting and working with all companies in the industry, offering robust solutions in order to help a wider audience in the publisher community,” said Troy Bubley, President of diDNA.

“We are so pleased that diDNA has joined Prebid.org. We look forward to working together to take an active role in supporting the growth and evolution of the advertising ecosystem, helping to define the technologies that shape the industry,” said Garrett McGrath, Chairman at Prebid.org.

About diDNA 

diDNA, based in Orlando, FL, was founded in 2016 and is one of the world’s leading full-service advertising solutions providers for the publisher ecosystem. diDNA’s ad management platform optimizes digital inventory, taking a holistic approach to maximizing ad revenue through its core ad technology, with access to 70+ premium demand partners. 

To date, the company works with over 25,000 publishers, providing automated tools, hands-on management and a product suite designed to empower and instantly increase revenue for everyone within the publisher and advertising community. diDNA prides itself on developing a “culture of no competition” to foster strong industry relationships, thus quickly becoming the bedrock of the publisher advertising world. Visit www.didna.io ,follow us on LinkedIn and subscribe to the diDNA Dialogues YouTube channel for more information and company news.

About Prebid.org

Formed in September of 2017, Prebid.org is an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across the industry. Funded by dues-paying members, it manages the open source projects Prebid.js, Prebid Mobile, Prebid Server, Prebid Video, Prebid Native, and others. Prebid.org is open to all companies who are part of the programmatic ecosystem, from ad tech vendors to publishers and others. We believe that, working together, we can drive standardized, transparent technology for advertising that will make it easier for buyers and sellers to transact at scale in a fully programmatic ecosystem.