diDNA Chooses Confiant to Lead its Brand Safety and Malvertising Prevention Program

January 27, 2022

ORLANDO, FL-diDNA, a leading ad tech provider who maximizes revenue for advertisers and publishers, has chosen Confiant to fuel its growing focus on user cybersecurity, brand safety, and malware prevention. Confiant is a top-tier cybersecurity ad tech and malware prevention services provider focused on real-time user verification solutions. “Signing a deal with Confiant is a big step forward for diDNA in our mission to arm publishers with industry-best technology solutions. The fact that we’re now able to provide brand security to every publisher we work with means our customers can be confident that we’re always serving high-quality impressions and avoiding malvertising, disruptive ads, and privacy risks at all times”, said Troy Bubley, President and COO of diDNA.

The diDNA-Confiant partnership has increased the security of diDNA’s 40,000+ publishers and provided better coverage to publishers in an industry that has seen a higher rate of attack recently. Their focus on detecting malvertising upstream, near the original source of an attack, mitigates downstream impact and can drive a decrease in the overall attack volume.

"We couldn't be happier with the results we are seeing with diDNA on our suite of solutions, overall we have seen malvertising attack volume drop, even as the rate of attack has increased," said Louis David Mangin, CEO and Co-founder of Confiant, "signaling a shift in the attack landscape. This is echoed by the increased need for privacy compliance where we’re also working to protect diDNA’s users. It's a win all around."

About diDNA 

diDNA, based in Orlando, FL, was founded in 2016 and is one of the world’s leading full-service advertising solutions providers for the publisher ecosystem. diDNA’s ad management platform maximizes ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated revenue optimization team committed to delivering industry leading results.

Currently, the company works with over 50,000 publisher properties, providing automated tools, hands-on management and a product suite designed to empower and instantly increase revenue for everyone within the publisher and advertising community. diDNA prides itself on developing a “culture of no competition” to foster strong industry relationships, thus quickly becoming the bedrock of the publisher advertising world.

Visit www.didna.io, follow us on LinkedIn and subscribe to the diDNA Dialogues YouTube channel for more information and company news.

About Confiant

Confiant's mission is to make the digital world safe for everyone. They defend the digital ad industry by helping publishers, platforms and enterprises to protect users by taking back control of the ad experience from rogue actors.

As a cybersecurity ad tech and malware prevention services provider, their solution protects reputation, revenue, and resources by providing real-time verification of digital advertisements. Confiant’s technology actively blocks and detects malicious activity and low-quality ads. Their platform provides industry-leading protection from malvertising, disruptive ads, and privacy risks. Confiant empowers leading global organizations with actionable data to ensure the digital ad ecosystem is safe and secure for everyone. Detecting and protecting for more than a decade for clients, including CBSinteractive, Magnite, Complex Media, CafeMedia, Gannett, and Politico.