Sovrn and diDNA Sign Partnership to Offer Innovative Solutions and Tools to Publishers to Further Optimize Ad Inventory

September 2, 2020

ORLANDO, FL-diDNA, a leading full-service advertising solutions provider for the publisher ecosystem, has just announced a partnership with Sovrn Holdings, Inc. Sovrn is well-known in the industry as a leading publisher-focused technology company. The strategic partnership will allow diDNA to provide publishers with additional premium demand through Sovrn’s exchange as well as access additional tools, such as Sovrn Signal, in order to fully optimize ad inventory. Those enhanced tools will boost revenue and lower costs, helping publishers to be more profitable.

“The partnership is a win-win for both Sovrn and diDNA, as both partners share a deep desire to further innovate and push the industry forward”, said Troy Bubley, Co-Founder & President at diDNA.

Like diDNA, Sovrn is always launching innovative solutions through their own development, or by strategic acquisitions, to further equip publishers with the tools and resources needed to drive ad performance. “Sovrn and diDNA have a strong commitment to help publishers better operate and grow their businesses,” said Walter Knapp, CEO, Sovrn.


About diDNA

diDNA, based in Orlando, FL, was founded in 2016 and is one of the world’s leading full-service advertising solution providers for the publisher ecosystem. diDNA’s ad management platform maximizes ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated revenue optimization team committed to delivering industry leading results.

To date, the company works with over 25,000 publishers, providing automated tools, hands-on management and a product suite designed to empower and instantly increase revenue for everyone within the publisher and advertising community. diDNA prides itself on developing a “culture of no competition” to foster strong industry relationships, thus quickly becoming the bedrock of the publisher advertising world. 


Visit, follow us on LinkedIn, and subscribe to the diDNA Dialogues YouTube channel for more information and company news.


About Sovrn

Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, San Diego and London.

With thousands of customers deploying advertising, affiliate marketing, and data products across 40,000 websites, Sovrn reaches over 300 million active consumers across more than 11 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.

For more information, please visit

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