October 12, 2020
Orlando, FL-diDNA, a leading full-service advertising solutions provider for the publisher ecosystem, has just announced that it has partnered with Streann Media, a top OTT streaming platform that offers content providers more than 150 proprietary features. “We are so pleased that Streann is a valued partner. The company has been able to utilize almost every tool in our diDNA Intelligence Suite, ensuring their publishers are achieving some of the highest ad performance metrics in the industry,” said Deke Hooper, Founder & CEO of diDNA.
Over 60 percent of US advertisers plan to shift ad dollars from linear TV to either CTV or OTT this year alone, so this announcement is significant to the publishing world. The partnership is bringing new digital revenue to publishers by leveraging diDNA’s expertise in maximizing ad revenue for its clients and Streann’s cutting edge technology in developing new ad formats, giving publishers a video completion rate of 97%. With the two companies working together, publishers are able to take their business to the next level.
“Thanks to our innovative technology, we have clients that have had a return on investment of 350% per month. These companies have millions of impressions, and with one single line of code, they have been able to monetize from day one. We keep pushing the boundaries of innovation for content providers, and we are so grateful to have diDNA as a valued partner in this endeavour,” said Gio Punzo, CEO of Streann.
diDNA, based in Orlando, FL, was founded in 2016 and is one of the world’s leading full-service advertising solutions providers for the publisher ecosystem. diDNA’s ad management platform optimizes digital inventory, taking a holistic approach to maximizing ad revenue through its core ad technology, with access to 70+ premium demand partners.
To date, the company works with over 40,000 publishers, providing automated tools, hands-on management and a product suite designed to empower and instantly increase revenue for everyone within the publisher and advertising community. diDNA prides itself on developing a “culture of no competition” to foster strong industry relationships, thus quickly becoming the bedrock of the publisher advertising world. Visit www.didna.io, follow us on LinkedIn and subscribe to the diDNA Dialogues YouTube channel for more information and company news.
Streann Media® is the world's most innovative and interactive OTT streaming platform. With Streann, content providers can create the next generation Netflix or Spotify, with more than 150 proprietary features for distribution, engagement, and monetization technologies. Established in 2014 in Miami, Florida, the company has won several industry awards for its easy-to-use all-in-one solution and has been deployed in 141 countries. For more information, visit www.streann.com.